Woolworths
Market United has delivered some of the most engaging promotional interfaces seen in the online space for over 5 years. Using a robust backend system approved by all state lottery departments, MU is able to concentrate on producing quality creative that engages the user and at the same time encourages repeat visits.
MU's experience in the instant win domain is second to none and there was no better example of this than the Woolworths Coolect and Win promotion. Although the instant win engine is a time based one (this ensures all prizes are given away and that there are no second chance draws), the game play encouraged repeat purchases in that a user had different “scratch and win” options to try on any repeat visits. Indeed the data from the promotion revealed a high number of repeat visits and each time the user tried different instant win options. This is one of many examples whereby it can be shown that the actual creative execution can drive the repeat product purchase.